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Here are seven key elements you’ll want to incorporate into your web design.If you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
Your audience doesn’t want to struggle to find information. They want to access your navigation bar and easily be directed to the information they need. If your navigation is poor, you’ll discourage your audience from engaging on your page.
Visitors’ attention spans are short. If you want to keep them on your page, you must help them access information quickly. A properly designed navigation will help them get to the information they need.
With the growth in mobile devices, responsive design is more important than ever.
Your audience will access your site from a multitude of devices, including smartphones, tablets, and desktop computers. If you want these leads to remain on your site, you must ensure that each person has a positive experience.
Responsive design ensures that your audience has a good experience on your site, regardless of the device they use.
Your website will adapt to the device to ensure that your website is sized appropriately for their device. This is valuable for keeping leads engaged and interested in your site.
Responsive design keeps leads engaged on your page longer. If you want to have a successful website design, you must integrate responsive design.
Your style guide is the basis for how you want your website to look. You decide the color, format, typography, and more, for every page on your website. This ensures that every time someone adds an element to your site it is consistent with other pages.
You’ll help your team creates consistency across your website, too. They can reference your style guide anytime they add an element to your site. It makes it easier for different people to work on your website and add elements to it.
When you have a consistent design across your website, you create a more cohesive site.
Your audience will engage on your site longer and build brand recognition. This will help you earn more conversions down the line.
4. Purposeful visuals
Companies are quick to integrate visual elements because they help improve engagement on a website. In fact, customers are 10 times more likely to interact with a video than text.
While visual elements are great for engagement and breaking up text, some businesses go overboard with the images. Their sites are crowded with photos and videos. It makes the site feel overwhelming and cluttered.
You may think that it’s great to integrate and abundance of photos and videos to increase engagement, but it can become overwhelming if there are too many. Too many images makes it difficult to read on the page.
If you want to see success with your site, you must create a balance between images and text on your page. Don’t add visual elements for the sake of trying to increase engagement as much as possible.
Use visual elements purposefully. If you have a block of text detailing your services, integrate a video below that text that explains your services further. This still gives your audience a point of interest to interact with and keeps them engaged.
As you build your dream website, it’s crucial that you don’t overload your site with too many visual elements.
You can have an awesome website design, but it won’t matter if your audience never gets to see it. Page speed is an important element of web design. It ensures that your page loads quickly, so your audience can access information fast.
Your audience hates to wait for slow loading pages. If your page takes too long to load, your audience will lose interest. They will return to the search results and select a competitor’s page instead.
You can check your page’s speed by using Google PageSpeed Insights. This tool allows you to see how quickly your site currently loads and where you can make improvements. You must make these improvements on your own.
The other option is to rely on page speed services from a digital marketing company. This allows you to reap the benefits of a fast loading page, while focusing on running your business.
Vietnam Website Design will help you create the website of your dreams
Your website’s design plays a vital role in your online marketing campaign’s success.
If you want to drive the best results for your business, you must invest in designing a website that drives people to learn more about your business. At Vietnam Website Design, we have over 20 years of experience designing websites.
We’re a full-service digital marketing company that specializes in customized website design.
Our team of experts will bring their knowledge and expertise to your campaign. We know the importance of web design and can help you create a website you’ll love.
If you’re looking for a company that drives results, look no further than Vietnam Website Design.
In the past five years, we’ve driven over $1.5 billion in sales and over 4.6 million leads for our clients. We know how to create websites that help our clients grow their business.
Best practices for perfecting your homepage design
While there isn’t an exact recipe for creating the best homepage design ever, there are certain elements you should take into account when creating yours. Here are a few crucial details to consider:
Communicate who you are and what you do
Generally, people aren’t keen on being confused. Especially when they’re browsing the web and their attention spans are at their shortest.
When coming across a new site, they want to easily and quickly identify who your brand is and what it is that you do. Otherwise, they’re likely to get bored or frustrated and end up leaving your page.
This means that unless you’re a huge brand that’s instantly recognizable, you can’t get away with leaving any room for confusion.
To make it crystal clear what you’re all about, you can add a tagline or statement that describes your company and your main goal or activity.
You can also pair this with imagery that sets the tone for your brand’s visual language, or clearly depicts your company’s products. For example, if you’re a natural cosmetics brand, you could add product photos and write a statement like “Beauty, straight from nature.”
Boost your conversions
Your website exists in order to expand your reach and gain more customers, right? True, it’s also excellent for creating a distinct brand identity, but essentially, you want to grow your audience and boost your conversion rate.
To do so, integrate all the right CTAs (call-to-actions) around your website’s homepage.
CTAs are short phrases that entice site visitors to click on them and take a certain action, such as subscribe to your blog, read more about your service, or download a file. If your visitors can’t find the necessary places to do so, they’re likely to give up.
Create a compelling homepage design
The visual appeal of your homepage is a huge part in setting a positive first impression. The overall look of your site is the first thing that your visitors will notice - and remember. In fact, 65% of visual content is recalled by visitors nearly three days after exposure, which is why you should aim to wow your visitors upon entering your site. You also want to keep them engaged throughout their browse, with the ultimate goal of winning them over as clients.
The main elements to take into account when designing your homepage are the layout, the website color scheme, the typography and the choice of imagery.
In every choice you make, try to reflect your brand’s tone and message. If you’re a beginner in the world of web design, a good starting point is to customize one of these professional website templates. You can also read more about the principles of design applied to websites.
Craft a positive user experience
Within web design, the term user experience (also known as UX) encompasses many aspects. But the overarching idea is to provide users, or customers, with a positive experience when browsing your site, boosting their level of satisfaction, enjoyment and ease of use.
When creating your homepage, consider what it is that your users are looking for on your site, as well as what you want to show them. Once you know, work towards directing them to the necessary page in an intuitive and fluid manner. This can be achieved through the right button design, placement of elements, accurate layout, sharp use of copy, and more.
Improve your brand awareness
How does your brand differ from your competitors? Your website’s homepage is your chance to let your individuality shine through.
For example, if you’re an educational platform, perhaps you could use photos of people in the classroom. If you have a law firm website, you’ll probably want to use a professional tone of voice, as well as the relevant jargon.
Every element of your website, from your various media features to your header’s text, should exude your brand identity and give your audience a feel for who you are. Doing so will also enable your unique selling proposition (or USP for short) to shine through.
Best homepage design examples
Now that you have an idea of the important elements that go into a winning homepage design, take a look at these website examples for a drop of inspiration.
Web Design Services That Maximize Your Revenue
In today’s digital world, your website is the first interaction consumers have with your business.
That's why almost 95 percent of a user’s first impression relates to web design. It’s also why web design services can have an immense impact on your company’s bottom line.
That’s why more companies are not only reevaluating their website’s design but also partnering with Vietnam Website Design, the web design agency that’s driven more than $2.4 billion in revenue for its clients.
With over 50 web design awards under our belt, we're confident we can design a custom website that drives sales for your unique business.
What do web design services from Vietnam Website Design include?
Our team tailors our web design services to your company and its unique needs. That’s why you can customize every feature of our services to your company, products or services, and goals. The result is a website that your company — and your visitors — loves.
Learn more about our website design services:
Search engine optimization
We maximize the results of your website design or redesign plan, as well as improve your digital marketing strategy, by ensuring your website follows best practices for search engine optimization (SEO).
SEO refers to an umbrella of techniques that enhance your website’s ranking for relevant search results.
A higher ranking in search results correlates to higher visibility among users in your target audience.
With better visibility for relevant search results, your website can earn more clicks and traffic from high-value users — that can translate to more store visits, online purchases, quote requests, and more.
As we feature a team of more than 300 digital marketing specialists, our designers can coordinate with our Internet marketing team. Their teamwork ensures your website not only looks good but also ranks well in search results.
With our web design services, you can rely on our designers to create every page of your website.
Whether you’re an ecommerce store, brick-and-mortar business, or service provider, our designers can create the webpages that your company needs to reach, inform, and convert your target audience.
As a full-service digital marketing agency, we also offer content marketing services to enhance your strategy.
Why invest in professional web design services?
If you’re unsure about the value of professional web design services, there are several factors to consider. For example, you could increase your conversion rates, competitiveness, and search ranking. All are results that could have a direct and positive impact on your profits, market share, and growth.
Learn more about the specific benefits of web design services:
1. Increase your conversion rate
A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s unique to your business and your goals. No matter your conversion goal, web design services can help.
Today, most conversions relate or include an online interaction. For example, maybe you want to drive more in-store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.
Why partner with Vietnam Website Design for website design services?
There’s a reason that businesses choose Vietnam Website Design:
We feature some of the industry’s best web designers — and they’ve won dozens of awards for their work. When you partner with Vietnam Website Design for our website design services, you get full access to our designers’ expertise, which makes for an original and innovative site that drives results.
MORE THAN 50 WEB DESIGN AWARDS
When we say we feature a team of award-winning designers, we mean it. We’ve won more than 50 awards for web design, competing against thousands of other talented web designers to earn Best in Category, Gold, Silver, and Bronze distinctions for our clients’ websites.
Because of the importance of website design sales to support business so the choice of a website design company selling online prestige and professional is something that entrepreneurs always have to consider carefully.
Good website design A successful website design, you must integrate responsive, With more than 10 years of experience, Vietnam Website Design is one of the most experienced web design companies. Our expertise, as well as our passion for web design,
I’m going to show you some of the best homepage design examples that I’ve found, and I’ll tell you exactly why they work so you can apply those same tactics on your own site.
Ecommerce homepage design can get tricky. Do you introduce the business, show off your flagship product, or overwhelm your audience with tons of products or categories?
Hopefully, you don’t do the latter.
In thredUP’s case, the homepage goes for a seasonal approach.
Apparently, boho style is in (at least for women), so we see a custom graphic that advertises lots of boho fashions available. The navigation is hefty but cleanly designed, so visitors can easily find the categories that interest them.
What is a website layout?
A website layout is a pattern (or framework) that defines a website’s structure. It has the role of structuring the information present on a site both for the website’s owner and for users. It provides clear paths for navigation within webpages and puts the most important elements of a website front and center.
Website layouts define the content hierarchy. Content will guide visitors around the website, and it must convey your message as well as possible to them.
Why should you choose one layout over another?
You should carefully make a selection. This is why:
A good layout keeps users on the site because it makes important information easily accessible and intuitive to find. A bad layout frustrates users which then quickly leave the site because they can’t find what they are looking for.
For this reason, it’s best to take as long as you need to find a good layout because users won’t give you more than a few seconds of their time.
There’s a strong relationship between the layout and the engagement of users with the website. It determines how long they dwell on the website pages, how many pages they browse, and how often they come back to the website.
So, besides overcoming the problem of split-second choice, a good layout comes with additional benefits. Engaging visitors can be a rewarding effort.
When selecting a layout, it might be useful to also consider the Gestalt law of closure. It says that, even if an image shape is not complete, the human eye tends to fill in the visual gaps and recognize the image as a whole. How can this be of use to you?
You won’t pay attention to details, rather focusing on the global view of the pages forming the website; users will find themselves the meaning path.
You pay attention to details, using some additional seconds to grow the engagement exponentially.
You intentionally won’t pay attention to details, letting originality speak for itself; users will find themselves the meaning path, and they will keep a strong memory of your website.
Getting familiar with the layout design best practices
To spend a fruitful time selecting a layout design, it’s important to get familiar with some basic notions related to website layouts. We’ve gathered a bunch of concepts that’ll help you get oriented into the abundance of predefined website layouts.
Visual weight and negative space
Visual weight is perceived by people when some objects on the website carry a stronger visual force. This visual force can be induced in specific elements through different techniques. Amongst them, negative space is the one that interests us directly here.
Negative space (space that is devoid of any elements) drives the attention towards elements outweighing the rest through visual force concentrated on them.
Create Vietnam Design for Eye-Catching Stimulating Layouts
Balanced website layouts
In balanced web design, the elements that make up the layout are supporting one another so that the user sees the text content with equal importance. In addition, the elements are easily scannable in a layout that efficiently presents them all. The design gives the impression of stability, and it feels really pleasing, from the aesthetic point of view.
One of the most popular balanced designs is symmetrical balance, where, similar to a mirror image, a visual element will look the same on either side of the center.
You’ve probably felt it too when looking at the architecture of some buildings, gardens, and even at the wings of a butterfly.
Sections for specific audiences or features
Arrangements of elements that can be changed meaning that users can easily switch to other website sections. To help you figure out how this is possible, we suggest you think about fashion websites addressing both men and women.